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Well, I "hate" it that Samsung (and Apple, and Microsoft, and Intel, and Putin, and the NSA, and, and, and...) is so big in the smartphone market.
My first smartphone is the Samsung Galaxy S. I still have it, although I don't really use it anymore.
A couple of years ago I did NOT buy a Samsung on purpose and went for HTC instead. First a "Desire 601", and because I have two SIM cards/phone numbers, I later got a second HTC model: the (gold coloured) "One Mini 2".
I like HTC's "Sense" (version 6, that is). I like the scrolling up/down, instead of left/right. It is my experience that HTC is as good as Samsung.
When I look around at other people with a smartphone, then they either have an iPhone or a Samsung. As if iPhones and Samsungs are all there is...
Barely any of my colleagues at work even know HTC.
I have a sister, and recently she bought a new smartphone. 50% chance you can guess which brand it is, the first time.
I also have an iPhone 4 - but as excuse I bought it second-hand (so, Apple didn't make any money on me

At least, not with their iPhones), just to see what all that "iPhone fuss" was all about. iOS, although looking and working nice, is boring, and I can change nothing about it. I will never buy another iPhone.
I regret that people aren't more "open-minded" and try other brands (although I understand it). But one or two companies having such a strong market position is a bad thing - just look at the computer desktop culture and Microsoft's near-absolute ruling it.
Perhaps we should be glad that Samsung does not own Android.